Instead, look at where the target audience lives and listens. That has often proven to be a much tougher task for corporate communications teams.įirst, it is critical to avoid the tendency to center the content around your company. Your podcast needs to do much more than promote it has to connect and be compelling enough for people to want to keep listening. While it may not, at first glance, seem like an obvious component in your company’s counter-crisis strategy, podcasts are an increasingly effective way for executives to build credibility and trust with key stakeholders, as well as shareholders.īut, it cannot just be any kind of conversation. When it comes to filling our strategic reservoirs of goodwill, there are few ways better than building a community.
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